4 Purple Shampoos That Will Keep Your Blonde Hair Blonde


You colored your hair a week ago, but already your Wang blonde is entering into brass territory. What do you do? For starters, a purple shampoo is non-negotiable.

“People tend to over use purple shampoos, which can make blondes flat and one-dimensional,” says Redken Color Ambassador, Ryan Pearl (the blonde-whisperer behind Hailey Baldwin’s hair), who suggests washing with purple once a week, and following up with a deep conditioner (purple shampoos are drying). Another tip from the blonde guru? “I always tell my clients to get a water softener for their shower, especially in NYC. There can be a big mineral and rust build up in the hair, which can leave blondes looking brassy and flat.” We picked the brains of Pearl and fellow celebrity colorists Cassondra Kaeding and Kadi Lee to find the best purple shampoos on the market. Your ass is brass without them.

Color Extend Blondage Conditioner


“This cancels out the perfect amount of brassiness, without leaving the blonde looking flat and dull,” explains Pearl. It’s also very hydrating so it keeps your dyed (and maybe slightly parched) hair nourished. 

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Conditioning Shampoo for Blonde & Silver 16 oz.

Clairol Professional

The OG purple shampoo most colorists keep in their personal kits. Lee also notes that you don’t have to be a professional to use the product and can easily work the shampoo into your home routine once a week. “Also for the cost conscious it’s the most bang for your buck,” she adds.

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Davines Alchemic Shampoo Silver


“It maintains the clarity and tone of platinum and cool blonde hair and protects against the yellowing effects of sun exposure,” explains Kaeding. It’s also made from natural ingredients so you don’t have to worry about harsh chemicals ruining your blonde. 

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Fanola No Yellow Shampoo


A purple shampoo for a professional. It’s very powerful so Lee recommends using with an expert or very carefully applying and/or diluting the product. “This works really well for clients who want absolutely no warmth, and those who have a deliberate silver tone to their natural or artificial color,” says Lee. But make sure to proceed with caution. If the hair is too porous and the product is applied, it will turn a grayish purple tone. 

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