On top of its already extensive collection of gels, pencils, crayons, and powders, Benefit Cosmetics has found another way to innovate in the brow category. Today, the brand introduces shade extensions for two of its popular pencils with two notable additions: auburn and grey.
There are now 12 shades each of Precisely, My Brow Eyebrow Pencil and the Goof Proof Eyebrow Pencil. The new auburn shade is a game-changer for redheads, who aren’t typically well served by the variations of browns and blacks on the market. In fact, there are so few matches for redheads that people resort to using lip pencils instead based on a Reddit thread from last summer.
As for grey, it is perfect for those with both naturally silver hair and those who dye their hair fashion colors like steely blue or pastel pink. Like redheads, they’ve had to resort to DIY methods, as one commenter shared on another Reddit thread addressing the lack of options for grey: “My eyebrows are dyed grey and I’ve never found a brow pencil/powder to match them. I fill them in with grey eyeshadow, and if I want to draw in smaller hairs, I use a grey liquid eyeliner.”
Now, it will be as easy as clicking “buy” on benefitcosmetics.com, or stepping into one of their stores, as it is for anyone else.
Consider this launch a step forward in the beauty industry’s ongoing inclusivity movement—it’s time to go beyond complexion products and think about the full range of color cosmetics.