Fenty Beauty is Launching 50 Shades of Concealer


Back in 2017 Rihanna changed the beauty industry for the better when she launched Fenty Beauty with 40 shades of foundation. Now, she’s stepping it up with the launch of Pro Filt’r Concealer in a whopping 50—yup, five zero—shades.

While the beauty line’s Match Stix can technically be used to cover up redness and other imperfections, this is Fenty’s first official concealer. The shade numbers will all correspond, so if you already know your Fenty foundation shade (i.e. 300, 460, etc.) you won’t have to guess.

Pro Filt’r Soft Matte Longwear Foundation



But that’s not the only good news on the inclusive beauty front. 10 additional shades will be added to the Pro Filt’r Foundation line, bringing its total to 50 shades as well. Fenty Beauty is also introducing Pro Filt’r Retouch Setting Powder in eight shades to have your skin looking poreless, matte, and porcelain-smooth.

On January 1 Rihanna debuted a tutorial using the new concealers.

“Half of y’all looking busted,” she joked of our post-New Year’s Eve state. “Fenty Beauty to the rescue.” According to Rih, the formula doesn’t get tacky, and won’t cake nor crease.

Shop the new launches on January 11 on fentybeauty.com and Sephora.


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