Jo Malone and Zara Have Teamed Up For An Affordable Fragrance Line


It’s official: What can be considered one of the greatest beauty team-ups of all time has finally arrived: Jo Malone, the London-based fragrance giant beloved for its luxurious candles and perfumes, has teamed up with popular fashion chain Zara on a fragrance set that will make your heart and wallet sing—for joy, that is.

The Zara Emotions by Jo Loves collection was created by Jo Malone CBE and founder of Jo Loves, the mastermind responsible for all the fragrances we’ve come to love from the brand of the same name, a partnership that was birthed over a year ago. The result is an eight-scent collection that marries both brands’ heritage—their simplistic elegance, timeless aesthetic, and sophistication—and imparts new scents, memories, and personalities to each new fragrance.

Customers have eight different personalities to choose from in three different sizes (10ML, 40Ml, or 90ML): Waterlily Tea Dress, Bohemian Bluebells, Amalfi Sunray, Ebony Wood, Vetiver Pamplemousse, Tuberose Noir, Fleur D’Oranger, and Fleur De Patchouli. If a perfume isn’t your jam, the ZARA Emotions fragrances will also be sold in the form of candles, layering sets, shampoo, hand, and body wash and hand and body lotions.

“I am delighted to join Zara on this amazing adventure of creativity and collaboration. Our first collection is drawn on the global heritage of both brands, Zara and Jo Loves, using ingredients I have loved for many years. Every fragrance has been crafted with personality and a voice to tell its story uniquely. I hope you enjoy this first collection – it is full of imagination and artistry,” Ms. Malone, says in a statement.

No need to worry about breaking the bank; this collection is reasonably priced, starting as low as $10 for a mini roll-on Eau de parfum. The largest 90 ML fragrance costs $40; the 40 ML fragrances and candles are $26; the gift sets run for $40, and the Fragrance Advent Calendar is a cool $170.

This is the first time Zara Emotions is making its way stateside and will be available for purchase in-stores and online at starting today, December 1.

jo malone and zara


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