OUAI x Byredo Leave-In Conditioner is 2021’s Coolest Collab

Beauty
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Almost a year ago, the brilliant minds behind OUAI and Byredo–celebrity hairstylist Jen Atkin, and perfumer Ben Gorham, respectively–unleashed what we never knew we needed: A dry shampoo combined with the classic Mojave Ghost perfume, the perfect melding of these two iconic brands.

Now, they’ve done it again. Available to buy on August 3rd, OUAI x Byredo are releasing a version of the haircare brand’s beloved Leave-In Conditioner scented with Mojave Ghost. “Our first collab with Byredo sold out faster than we expected,” Jen Atkin told ELLE.com. “We knew it was an exciting launch, but our community was obsessed. We received a ton of requests to bring the product back, so working with Byredo again was a no-brainer.”

OUAI x Byredo

Choosing the right scent to combine with this hair product was another instinctual choice. “It’s one of Byredo’s most popular scents, and my personal favorite, so it’s not surprising that our customers loved it too,” said Atkin. Ben Gorham, the founder of Byredo, said, “[Jen] loves the scent. She has told me that it was the scent she was wearing when she kissed her husband for the first time. Byredo has always been about memories and emotions, so it seemed like the perfect fit from the get-go. And the fact that it lingers so perfectly on skin and hair made it the ideal choice.

Especially necessary if you live in a polluted city like New York, the hint of yummy sandalwood that permeates the hair means you won’t end up smelling like smoke or the subway all day. Plus, you can wear your regular perfume without any clashing scents. For Gorham, the Leave-In Conditioner also gives consumers the opportunity to bring the scent on their vacations. “With summer coming I want [consumers] to be able to bring Mojave Ghost on their travels. I know that we’ve created something beautiful and useful that can be in anyone’s luggage, taking Byredo on the road to create even more memories.”

OUAI x Byredo

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