Rihanna Named A New Fenty Beauty Eyeliner “Cuz I’m Black”


When it comes to playfully and subtly throwing shade, Rihanna is no amateur. Who could forget when she gifted the Twitterverse with her classic line, “Good luck with bookin that stage u speak of”? One of her most memorable comebacks comes from 2011: “Cuz I’m Black.” It just so happens to be the shade name of one of Fenty Beauty’s newest launches, FlyLiner.

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FlyLiner is part of some exciting drops coming July 6 including the Moroccan Spice eyeshadow palette and Pro Filt’r eyelid primer. “Cuz I’m Black” is a black liquid liner named after (you guessed it) her iconic response.

A little context: In 2011, a Twitter user made a racist comment about Rihanna’s hairstyle on the cover of her then-single “Man Down,” saying, “Why does her hair look so nappy?” Rihanna, never one to mince words, responded, “Cuz I’m black bitch!!!”

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Many people and companies have gotten heat from Rihanna, like Snapchat and fellow beauty brand Make Up For Ever, who tried to shade Rihanna’s 40-shade Fenty Beauty foundation when it launched last September. “lol still ashy. shook,” she wrote under Make Up Forever’s post announcing they had 40 shades since 2015.

The Moroccan Spice palette, Flyliner, and eye primer, as well as two new makeup brushes are all coming to Sephora on July 6.


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