Ella Emhoff’s Knit Collection Immediately Sold Out

Culture
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in conversation with proenza schouler  ella emhoff   february 2021   new york fashion week the shows

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On Thursday morning, second daughter and Bushwick star Ella Emhoff released her own clothing collection, a five-piece knit set that sold out within hours.

Though most people know Emhoff as Vice President Kamala Harris’s step daughter with the viral inauguration day coat, she’s also a knitwear designer and senior at Parsons School of Design. Her collection, which sold on the shopping platform Mall, included two sweater vests, a pair of shorts, a midi dress, and a bag featuring Tweety Bird. Emhoff made exactly one of each item, priced between $160 and $320, and sold out of three pieces within 30 minutes, per the New York Times.

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The outlet reported that Mall’s founder, Laura Banas, met Emhoff just a few months before the January inauguration and was impressed by her playful and “really well made” designs.

Emhoff also teased the collection on her Instagram in January, writing: “excited to finally share the tweety bag + the dress available soon @ a mall near you more dresses and bags to come. the dress is only allowed to be worn with crocs. I don’t make the rules.”

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But if you didn’t get a chance to snag a piece, don’t be too worried. Back in January, the 21-year-old told the Times that she was interested in doing some knitwear fundraising, and she’s already made good on that promise. In February, she raffled off a few pairs of knit pants on her Instagram; in order to enter, people had to donate at least $10 to For The Gworls or The Okra Project, two organizations that work to support Black trans people.

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“I’ve obviously got a bigger platform now, and I’m excited to share a lot of things I really care about, and do some good,” Emhoff told the Times after she signed with IMG models in January. “There are a lot of people out there that need a lot of help. If I can do anything to help with that, I want to, and I think this opportunity will be really beneficial toward that.”

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