New Immersive Hermès Exhibit Lets Visitors Star In a French Film


Hermès wants you to star in a French film. If you’re camera shy, you could just be an extra.

Avec Elle, a new exhibit launching this month at the National Art Center in Tokyo, Japan, will offer attendees the opportunity to immerse themselves in an immersive cinematic experience based around Hermes’ autumn/winter 2018 collection.

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Created by Women’s Universe artistic director, Bali Barret, and designed by French filmmaker and exhibition curator Laure Flammarion, the exhibit will be transformed into a studio space where guests will have the opportunity to experience “a narrative being written, a film being shot, a treasure hunt being mapped out, an enigmatic puzzle being solved” through different spaces in the exhibit, including a theatre room and hair and makeup dressing room.

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The story centers on a writer in pursuit of “her.” Through the various stories and stages, the writer—and guests—will be able to uncover the identity of the mystery woman and the special Hermes pieces she holds dear to her heart.

According to the press release, guests can journey backstage to “peek into a dressing room, slip between sets, whisper in hushed tones between takes, improvise as an extra and daydream at the sight of the costume reserve.”

The Hermes Avec Elle exhibit will run from July 11 to July 30. For tickets and more information, visit the National Art Center’s official site.


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