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Pride Month is a celebration, a moment for the LGBTQ+ community to band together and proclaim their identities to the world. It’s a time of parades and elaborate parties, more often than not featuring colorful ensembles that spread joy. And though the scene is fun filled–many argue that Pride Month has become an act of pinkwashing—Pride is also about highlighting issues and uplifting organizations that are fighting for equality all year round.
From GLAAD to The Trevor Project to The Ali Forney Center, these institutions provide resources for homeless youths, combat discrimination, and petition the government for legislation that benefits those who identify as LGBTQ+. More recently, drag superstar Shangela founded Feed the Queens, which aims to distribute grocery gift cards to drag performers who have been out of work because of COVID-19. Indeed, there are many doing good for the community, but they also need support. Enter the fashion industry.
“I’ve seen more fashion companies than ever before get involved with Pride,” says Sarah Kate Ellis, president and CEO of GLAAD, to BAZAAR.com. “From mass market to couture, we’ve seen a lot of designers and fashion houses step into Pride in a really positive way. They’ve used their platforms to promote acceptance and equality for the LGBTQ community.”
Along with offering apparel that celebrates Pride, many brands are putting their money where their mouths are by donating proceeds to LGBTQ+ organizations. And you, too, can do your part in supporting the fight for equal rights by shopping the products ahead.
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Pride Polo Shirt
The American fashion label will donate 100 percent of the sales of its Pride Polos to the Stonewall Community Foundation. Additionally, 25 percent of the sales of the rest of its Pride Collection—from sweatshirts and tank tops to fanny packs and baseball caps—will go to the organization.
Pegaso Pride Bag
The Italian fashion brand will donate a percentage of proceeds from each Pride bag sold to Casa Arcobaleno, an organization that provides shelter to LGBTQ+ individuals in Milan.
Limited-Edition Pride Watch
The American watch manufacturer will donate a portion of the proceeds of its Limited-Edition Pride Watch to two organizations: the Hetrick-Martin Institute for North American sales and the It Gets Better Project for global sales.
De Coeur Rainbow Cap
The French fashion label has partnered with GLAAD for its Rainbow Collection, with 100 percent of the proceeds benefitting the LBGTQ+ organization.
Be Proud Gender Inclusive Stripe Crop Sweater Tank
BP. by Nordstrom Made will donate 10 percent of sales from the Be Proud Collection to True Colors United.
Pride 2-Piece Outfit
The American activewear label will donate 10 percent of the proceeds from its Pride capsule collection to the It Gets Better Project.
1460 Pride Smooth Leather Lace-Up Boots
Along with manufacturing this Pride-inspired boot, the English footwear brand has pledged $25,000 to The Trevor Project.
Boxing Sweat in Sour Candy Tie-Dye
The burgeoning American fashion label, founded by Scott Studenberg, created a four-piece, hand-dyed capsule collection, with a portion of the proceeds going to Lady Gaga’s Born This Way Foundation.
The American manufacturer of exercise equipment and activewear has pledged $100,000 to The Ali Forney Center, along with donating 20 percent of the proceeds of sales from its Pride Collection up to $25,000.
Celebrate Love Black & Rainbow Stripe Essential Cami
The American fashion brand for extended sizes will donate 20 percent of sales from the Torrid x GLAAD Celebrate Love Collection to its Torrid Foundation in support of GLAAD.
Crop Top with Rainbow Logo
For Pride 2020, the Italian clothing brand launched a capsule collection titled For Successful Loving. It also plans to support the San Francisco Lesbian Gay Bisexual Transgender Community Center and Transgender Europe.
The American jewelry label is donating 10 percent of proceeds from its Rainbow Collection to The Trevor Project.
To celebrate the launch of its Pride Collection, the Australian eyewear brand has pledged $50,000 to The Trevor Project. Every customer can also make a donation to the organization through its website in exchange for $10 off their order.
The American footwear label is donating 20 percent of sales from its Pride Pump and Pride Kick ($500) to The Lesbian, Gay, Bisexual & Transgender Community Center of New York.
Classic Rainbow Stripe Clog
Along with a Pride Collection and capsule line with actress Ruby Rose, the footwear label has also made a donation to GLAAD.
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