Excuse me while I gather all my coins and marvel at the greatest news to hit my timeline this morning: Adidas and Beyonce…it’s happening. The sportswear giant announced on Thursday, April 4 (Beyonce sure loves the number four) that it would be collaborating with the singer to produce apparel and footwear as part of Ivy Park’s re-launch.
The Ivy Park x Adidas range will be built around performance, lifestyle products, and a “unique purpose-driven program focused on empowering and enabling the next generation of athletes, creators and leaders.” The brand described the pair as “natural partners,” and for Beyonce, this deal was a no brainer.
“This is the partnership of a lifetime for me,” the artist said in a press release. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business.”
To refresh your memory, Beyonce became the sole owner of Ivy Park (which she started with her business partner and owner of Topshop, Phillip Green) in November 2018 after buying Green out following sexual harassment allegations made against him. With her new Adidas partnership, Beyonce will retain ownership of Ivy Park.
Beyonce joins Adidas’ star-studded roster, which includes Kanye West, Kylie Jenner, Pharrell Williams, and others.