Hailey Baldwin on Her Pretty Little Thing Campaign and Whether She’d Design Her Own Clothing Line


Hailey Baldwin has officially partnered with Pretty Little Thing to be its newest ambassador—and the star of its holiday campaign (the one Baldwin’s husband Justin Bieber called “so hot” on her Instagram). In the images, Baldwin models glitzy, dresses, jumpsuits, blazers, and more. And all the pieces are Hailey Baldwin-approved for any holiday party, naturally. “[It’s] definitely party ready,” she told ELLE.com of the line. “I really think these are some great sexy pieces to wear for New Year’s Eve.”

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Baldwin discussed the campaign with ELLE.com, her favorite types of pieces, and if there’s any truth to the rumors that she’s designing her own line, since reports broke last month that she filed to register her maiden and married names along the name HRB3 for the purpose of a clothing line.

What excited Baldwin particularly about Pretty Little Thing is its size inclusivity. All of the metallic pieces run up to a size 22. “I really love where Pretty Little Thing stands in regards to their sizing,” Baldwin said. “I wish more brands openly embraced all sizes. All women deserve to feel confident and sexy.”

“All women deserve to feel confident and sexy.”

When Baldwin herself is trying to impress, she gravitates toward oversized men’s pieces, as seen in her street style. “I love an oversized men’s blazer,” she said. “There is something so empowering about wearing an oversized men’s piece. Especially when I’m trying to be a boss.”

As for what her own fashion line would look like—and how soon it’s coming? That’s a big TBD, Baldwin made clear. “I have so many ideas, and I’m really into trends and am pretty in tune with what people my age are wearing and like to wear,” she said. “Right now I’m having a great time wearing other peoples’ designs. There are so many young talented designers out there, but who knows? Maybe one day in the future.”

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