I Live in This Ji Won Choi x Adidas Originals Collection Now

Fashion
[dp_demo_ad_fullx90]

adidas Originals by Ji Won Choi LFW Presentation

Getty ImagesDavid M. Benett

Adidas Originals know what they’re doing. Don’t mess with the three stripes, and celebrities like Armie Hammer and a post-Oscars Melissa McCarthy will stick with you.

But that doesn’t mean they won’t innovate. At London Fashion Week, the brand debuted a new collaboration with designer Ji Won Choi. The collection maintains the line’s bold colors but chops and screws the immediately recognizable logo and legendary stripes. Choi, who was born in Seoul and raised in the midwest USA, also drew on her Korean heritage in reworking the classic tracksuit shapes.

“The collection is a play on the classic Adidas tracksuit merged with my own aesthetic,” Choi told Forbes. “The silhouettes suggest movement, such as the addition of strap pieces to encourage the wearer to interact with the clothing.” Choi herself employs bold white outline stripes in her own collections, so the capsule collection is a natural fashion match.

Adidas discovered the English designer on Instagram, according to WWD. Alex Weiland, Adidas’ director of special projects, said it’s “important for us to give a new platform for young designers. London has such an appetite for emerging design talents.”

Kendall Jenner’s a fan:

The whole collection is bomb and I need it immediately. I’m not sure whether to start with this two-layer bodysuit in the Oscars-approved shade of lavender:

Bodysuit

Adidas
adidas.com

$80.00

Or the Kendall-approved track jacket, with a horizontal play on the three-stripe motif, and voluminous puffed sleeves:

Track Jacket

Adidas
adidas.com

$150.00

Plus the pants, in Where’s Waldo–approved red:

Track Pants

Adidas
adidas.com

$120.00

I cannot get enough of this navy jacket with ties, which you can pair with the accompanying shorts:

Track Jacket

Adidas
adidas.com

$120.00

And the pièce de résistance, a jumpsuit in dark pink:

Jumpsuit

Adidas
adidas.com

$150.00

BRB, counting my pennies.

[dp_demo_ad_fullx90_2]

Products You May Like

Articles You May Like

Youth to the People’s Superweek Sale Has Arrived And Here’s What We’re Buying
The Real House of Gucci: Who Is Patrizia Reggiani, and Why Did She Order The Hit On Maurizio Gucci?
Selena Gomez Opted for Statement Orange Sweats and Miu Miu Sneakers at the Airport
One of Nordstrom’s Best-Selling Bras Is Majorly Discounted for Black Friday
Drunk Elephant is Having A Major Black Friday Sale

Leave a Reply

Your email address will not be published. Required fields are marked *