If you’re like everyone else on the internet who binge-watched Marie Kondo’s Netflix series Tidy Up, you’ve likely experienced a sudden urge to purge, leading you to declutter and/or totally cleanse your space, especially your closet. Well, thanks to an new initiative launched by J. Crew this week, you’ll have a place to recycle those unwanted jeans and get rewarded in return.
The brand just announced a partnership with Habitat for Humanity, the nonprofit organization that helps build affordable housing for low-income families, as the official partner for J Crew’s denim recycling program. Launched in 2014, as J. Crew partnered with Cotton Inc.’s Blue Jeans Go Green program to recycle used denim into housing insulation, both companies are bringing Habitat for Humanity in on the action. “The partnership, which aims to address the full life cycle of product and speaks to the brand’s deep investment in environmental impact, diverts post-consumer denim from landfills and converting it into a material that helps build communities,” the brand explained in a press release.
As a bit of an incentive, J. Crew and it’s sister company, Madewell, are offering customers the opportunity to trade in their old jeans for $20 off a new pair. Maybe its new Eco Jeans Collection (made with “water-saving cotton-dyeing technology and a manufacturing process fueled by renewable energy”) perhaps?
Watch the video above to learn more about the program.