Karla Welch Launches Virtual Styling App


If Karla Welch could style everyone, she would.

“I never want you to open up your closet and think ‘I don’t know what to wear. I wish I had a stylist. I wish I knew what to buy…Well, wish no more,” Welch said in a video announcing her newest endeavor, Wishi. “I’m your stylist.”

The stylist whose job it is to make celebrities likes Tracee Ellis Ross, Sarah Paulson, Justin Bieber and the internet’s latest girlfriend, Megan Rapione, took the legwork out of shopping for yourself and created a personal styling app that will “show you how to build a wardrobe from scratch, shop smarter, and how to bring life to what’s already in your closet,” the website reads.


Courtesy of Wishi

Wishi gives you two categories to choose from: Wishi Mini and Wishi Major. Wishi Mini is pretty much for those who need a little wardrobe refresh, be it for an upcoming event or vacation; it runs for $40 a month and gives customers a customized “mood board” of looks selected by your stylist, two style boards with a full outfit and shopping links, and two revisions per style board.

Wishi Major, on the other hand, is best for those who want a completely new wardrobe but don’t know where to start. The only difference between Wishi Mini and Wishi Major is the price—Wishi Major is $90 a month—and you get five style boards and five revisions. Both services still receive style advice, access to a directory of brands, and the “Style Your Closet” option, which allows you to ask your stylist for tips on how to incorporate the pieces you already own with your newly-purchased items.

Sign up to start your journey at here.


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