Kith is far from just another hype retailer. Ronnie Fieg, founder of the streetwear powerhouse, has logged big-name collaborations with the likes of Adidas, Ugg, and Coca Cola. Today the brand marks its first foray into the world of luxury announcing the Kith x Versace range that features Versace’s iconic prints and logos, reimagined through the downtown lens.
Kith handled the designs, while Versace gathered the fabrics—including silk, velour, nylon, and fleece—and produced the entire collection in Italy. And for the first time ever, Kith had the honor of redesigning Versace’s iconic Medusa logo, stamping the logo across Medusa’s eyes.
For the campaign Kith and Versace tapped cool-girl-of-the-moment Bella Hadid. Shot by Pierre Toussaint, Hadid is draped in jaw-dropping looks like a velour tracksuit, a Versace print two-piece bralette and leggings set, a gold and black Kith puffer jacket, and a high-cut bodysuit.
Over 100 styles were designed for mashup, from men’s and women’s fashion to accessories and footwear. Kith x Versace officially releases on February 15 at 11 am EST online at kith.com and at all Kith stores. It will also be available at select international Versace flagship stores.