Nike Celebrates Air Max Day with the Throwback Future Pack


Calling all sneaker heads: Today is Nike’s annual Air Max Day (a day that celebrates the birth of the iconic footwear style) and to commemorate the brand’s launching the Air Max Throwback Future pack.

Featuring some of the most iconic Air Max styles, including the Air Max 97 and the Air Max 720, “the pack represents Air Max icons that have pushed the boundaries of what we can do with Air,” says Nike’s Senior Creative Director for Air Max, Dylan Raasch.

“The Throwback Future Pack celebrates Air Max icons from the ‘90s to today. The team wanted to honor the past Air Max icons while looking ahead to current and future expressions of Air. The colors and materials were inspired by how we once imagined the future would look.”

Watch them in motion in this video created especially for


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