Reformation Launches Extended Sizing in Its Most Popular Denim Styles


On Monday, Reformation launched a collection of its best-selling denim in extended sizes 14-24. The denim was previously available only in sizes 0-12 (or waist sizes 23-31).

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The release comes after Reformation’s foray into extended sizing in March, a collaboration with model Ali Tate Cutler that carried sizes 0-22 and XS-3X. The other big news? The brand also shared it’ll debut a permanent extended sizing collection in early 2019.



“We listen carefully to all comments and feedback we get, especially through social media,” Reformation CEO and founder Yael Aflalo told Glamour. “While we got a lot of praise for the first extended sizing collection, we also got a lot of requests to make it more of a permanent collection and for more styles to be available in more inclusive sizes.”

In the same interview Aflalo said extending the brand’s denim sizing was a logical decision “because it’s something pretty much everyone wears all the time, and we want as many women as possible—regardless of shape or size—to have access to sustainable great-fitting jeans.”

So, if you’re a fan of Reformation jeans and have been waiting for more sizing options, you’re in luck! And we’ll be waiting not-so-patiently for the permanent collection to finally hit stores and online starting next year.

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