The Launch: May’s Hottest Fashion Drops


The weather is slowly but surely heating up, and spring fashion is following suit. From Prada’s new collection emphasizing sustainable denim to Ray-Ban’s retro re-release, watch this space for the month’s newest and most anticipated fashion collaborations, launches, and products.

Prada Debuts May 2021 Organic Denim Collection

Who: Prada

What: May 2021 Organic Denim Collection

Where: Online at and in Prada boutiques worldwide

Why: Prada is releasing their May 2021 Organic Denim Collection, marking a purposeful shift toward sustainable dressing for the brand. Prada’s denim fabric is made of 100% Global Organic Textile Standard (GOTS) certified organic cotton, made with less water and less energy to ensure that each piece was made with as little as needed, without sacrificing quality. This low-impact denim transforms into shirts, jeans, and a chic bra top that speak to Prada’s core customer.


Harley Viera-Newton Collaborates with Ancient Greek Sandals

Who: Harley Viera-Newton

What: Collection with Ancient Greek Sandals

Where: Online at and select global partners including MatchesFashion

Why: Harley teamed with Ancient Greek Sandals creative director Christina Martini to create a joy-filled capsule of seven different designs. Heart-shaped buckles and vibrant colors bring much-needed optimism to sandals that are perfect for the beach, pool, and those humid city days. HVN also brings her signature heart patterns from her namesake line to this collaboration.


Mother Launches ‘MOVE IT’ MovementWear Collection

Who: Mother Denim

What: ‘MOVE IT’ MovementWear collection

Where: Exclusively online at

Why: Casual activewear is slowly but surely taking over, and editor-favorite Mother Denim is releasing their first MovementWear line, offering their take on relaxed classics. Heavyweight sweatshirts and sweatpants come in muted tones and MovementWear tops and leggings will ensure you break a sweat in style. The collection comes in an amazing baby blue (my pick) with exaggerated ties in bright orange that provide a stylish, finishing touch. Prices range from $95-188 and are sold as separates to mix and match as you please.


Aries Launches Collab with Lee Jeans

Who: Aries

What: Collaboration with Lee Jeans

Where: Available today at and select global partners including Net-A-Porter

Why: Streetwear brand Aries has joined forces with cult denim brand Lee to create a capsule collection that honors the workwear that both brands have riffed on for years. Aries reworked the classic Rider jeans and 191-1 jacket with playful prints, bringing a punk British spin to classic American staples. Cult Italian street photographer Roberto Timperi shot the campaign on the street, demonstrating the way the collection comes to life.


Ray-Ban Releases Limited Edition 70s Archive Designs

Who: Ray-Ban

What: Release of 70s archive designs

Where: Available for a limited time only in select Ray-Ban stores, and Ray Instagram Shop starting May 3rd for $191

Why: If you’ve been waiting with bated breath for the new Halston show, or are catching up on The Serpent on Netflix, you’ve no doubt been inspired by the eyewear on both shows. Ray-Ban is re-releasing two frames from their iconic 70s archive, the Vagabond (pictured here) and the State-Side. The frames feature the original Havana Acetate and Ambermatic yellow lenses, so you can live out your American Hustle fantasy all summer long.


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