The search to finding a well-fitting bra can be a sport in itself, and often times, ends with many women resigning themselves to a lifetime of discomfort by purchasing the wrong size or fit. But now ThirdLove, the female-led online bra retailer known for providing a wide range of bra sizes and options, is expanding its offering to give customers 78 (!) different bra sizes to choose from.
ThirdLove’s mission is simple: “To help all women feel valued and supported by the brands they love.” That’s why the brand tested its new sizing on a variety of women who differ in size and age to ensure the product is comfortable and supportive for every bra size across the spectrum. To mark the occasion, ThirdLove released a brand new campaign featuring 78 women sharing what their ThirdLove bra means to them.
Instead of just sizing up and adding a larger cup or longer straps, ThirdLove makes it a point to think of every detail in the development process, including adding stronger fabric, wider straps and sturdy hooks for larger bra sizes. “In today’s lingerie industry, too many brands continue to fit on one size and one model, attempting to scale up or down to create new sizes without extensive fit testing and treating inclusivity like a privilege rather than a right,” the brand explained. “As a brand that designs each of its bra sizes with the individual needs and bodies of its consumers in mind, ThirdLove is here to change that.”
Shop ThirdLove’s new bra offerings below.